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Title in This Set: 1. The Choice Factory 2. The Illusion of Choice Description: The Choice Factory If you're in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts. The focus throughout is the marketing potential of knowing what makes us tick. Shotton draws not only on academia, but also on analysis of ad campaigns and his own original research, supporting his discussion with insights from some of the smartest thinkers in advertising. The Choice Factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias and outlining easy ways to apply it to your own business challenges. Dip in or read cover to cover and you ll be full of new ideas, ready to crack any brief. The Illusion of Choice Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more. Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer. You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more. You simply cannot afford to miss The Illusion of Choice.

Influencing With Integrity. Paperback. By Genie Z Laborde

Lies of Influence. Paperback

Bad Influence. Paperback. By C J Wray

Bad Influence. Hardback. By C J Wray

Under the Influence

Over the Influence. Paperback. By JoJo

The Good Influencer. Paperback

Bad Influence. Hardback. By Claire Ahn

Bad Influence. Paperback. By Will Carver

Bad Influence. Paperback. By Rosie Nixon

A Killer of Influence. Hardback. By J D Kirk

A Killer of Influence. Paperback. By J D Kirk

Woman of Influence. Hardback. By Jo Miller

Influencer. Paperback. By Adam Cesare

Such a Bad Influence. Paperback. By Grace Demyan

Global Influence. Paperback. By Jose Ucar

A Deadly Influence. Paperback. By Mike Omer

Iconic shades, reimagined-The New OPIcons Collection. The Spring 2026 collection feels like a gentle conversation between the past and the present. It takes the "icons" we've known and loved-the shades that have lived on our vanity tables for years-and reimagines them with a modern, ethereal light. It is a collection designed for those who find beauty in the familiar but seek a little extra magic in the details. OPI has taken its most legendary shades and "remixed" them into something softer and more luminous. The textures range from dreamy, milky crmes that feel like a morning mist to delicate, atmospheric shimmers that catch the light like sunbeams on water. Shades - Big Apple Red got off the subway and found its bolder half. This bold green crme owns the sidewalk, the crosswalk, and the conversation. - Dulce De Leche got its caffeine fix and became this light pink crme stirred with espresso. Smooth, creamy, and absolutely addictive. - Aphrodite's Pink Nightie slipped into something even more divine-this luminous pink pearl. Elegant, flirty, and perfect from dusk 'til dawn. Night, night. - I'm Not Really a Waitress traded tables for phone screens and came back a glittery hot pink. Same confidence, new content. Totally influential. - Kyoto Pearl uncovered its inner treasure and surfaced as this iridescent white. Softly lustrous with a hint of mystery. It's elegance with a glow. - Lucky Lucky Lavender took a long soak in luxury and came out this dreamy lavender crme. Soft, serene, and seriously relaxing. - Less is Norse dove deeper and found this mysterious blue-purple crme. Calm on the surface, with depths you won't see coming. - It's a Boy! and It's a Girl! made the sweetest merge in this light green crme. Fresh, playful, and absolutely adorable. - When Passion fully leaned in, it became Passion-ista. This rosy pink crme is bold, vibrant, and ready for its close-up. - Do You Sea What I Sea? caught the perfect wave and turned it into this oceanic blue shimmer. Bright, bold, and straight from the surf. - Our iconic shade Knock 'Em Red cranked up the voltage and sparked this electrifying orange shimmer. Not just bright. Blinding in the best way. - Do You Lilac It? dropped the question and doubled down on confidence. This medium purple crme knows exactly how good it looks. OPI Women's cons - Infinite Shine 15ml in Im Not Really An Influencer

Bad Influence. Hardback. By Deborah Cohen