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The a6400 brings many of Sony's most advanced technologies from their acclaimed full-frame lineup to a compact, lightweight APS-C camera. The speedy new camera boasts the world's fastesti autofocus (AF) acquisition of 0.02 seconds, while also introducing the new advanced "Real-time Eye AF" and "Real-time Tracking" capabilities. Also included are high-speed shooting at up to 11 fpsiv with AF/AE tracking, a new-generation BIONZ X image processing engine that produces excellent image quality, 4K video recording, a fully 180-degree tiltable LCD touch screen and much more, making it the ultimate tool for all types of creators ranging from professionals to vloggers. Speedy Performance that Captures Decisive Moments The impressive autofocus system on the new a6400 inherits many technologies from Sony's newest line-up of full-frame cameras including the a9, a7R III and a7 III models. The new a6400 features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area. This high-speed, high-performance tracking AF system is paired with a new-generation BIONZ X image processing engine that together allow the camera to acquire focus in as little as 0.02 seconds and maintain subject lock extremely effectively, ensuring even the fastest moving subjects can be tracked and captured with ease. The a6400 introduces advanced "Real-time Eye AF," the latest version of Sony's acclaimed Eye AF technology. This exciting new capability employs artificial intelligence based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF. In all autofocus modes, the camera now automatically detects the eyes of the subject and activates Eye AF with a half press of the shutter button, and when in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto / Right Eye / Left Eye, and a Switch Right / Left Eye function is able to be assigned to a custom function as well. This exciting new technology completely frees the photographer to focus solely on composition with full trust that focus will be tack sharp on the subject's eye. Eye AF support for animals will be added in summer 2019 via a system software update, ideal for wildlife photographers. Also debuting on the 6400 is Sony's newly developed "Real-time Tracking." This mode utilizes Sony's latest algorithm including artificial intelligence (AI) based object recognition and processes color, subject distance (depth), pattern (brightness) as spatial information to ensure that all subjects can be captured with excellent accuracy. Additionally, when photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject's eye is monitored in real time with extremely high tracking precision. This can be activated by a simple half...

Next-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61MP picture quality, spectacular 8K24p/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance. A7R V is an important turning point toward the future of imaging.A whole new level of camera intelligence from new AI processing unitState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera's subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.Next-generation AF with Real-time Recognition autofocusThe a7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.61.0 MP full-frame back-illuminated Exmor R CMOS sensorThis newest generation of the a7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R CMOS image sensor with 61.0 million pixels and the latest BIONZ XR image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail.BIONZ XR image processor for up to 8x processing speedWith up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera's movie and still-image processing power.Outstanding filmmaking with 8K 24p/25p and 4K 60p/50pThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p/25p movies with efficient HEVC/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color samplingAdvanced optical 5-axis in-body image stabilization for 8-step compensationThe a7R V has been upgraded to offer up to 8 steps of stabilization6 in the body alone, for the first time in the a series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details. This achieves effective...

Next-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61MP picture quality, spectacular 8K24p/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance. A7R V is an important turning point toward the future of imaging.A whole new level of camera intelligence from new AI processing unitState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera's subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.Next-generation AF with Real-time Recognition autofocusThe a7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.61.0 MP full-frame back-illuminated Exmor R CMOS sensorThis newest generation of the a7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R CMOS image sensor with 61.0 million pixels and the latest BIONZ XR image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail.BIONZ XR image processor for up to 8x processing speedWith up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera's movie and still-image processing power.Outstanding filmmaking with 8K 24p/25p and 4K 60p/50pThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p/25p movies with efficient HEVC/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color samplingAdvanced optical 5-axis in-body image stabilization for 8-step compensationThe a7R V has been upgraded to offer up to 8 steps of stabilization6 in the body alone, for the first time in the a series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details. This achieves effective...

Next-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61MP picture quality, spectacular 8K24p/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance. A7R V is an important turning point toward the future of imaging.A whole new level of camera intelligence from new AI processing unitState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera's subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.Next-generation AF with Real-time Recognition autofocusThe a7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.61.0 MP full-frame back-illuminated Exmor R CMOS sensorThis newest generation of the a7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R CMOS image sensor with 61.0 million pixels and the latest BIONZ XR image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail.BIONZ XR image processor for up to 8x processing speedWith up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera's movie and still-image processing power.Outstanding filmmaking with 8K 24p/25p and 4K 60p/50pThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p/25p movies with efficient HEVC/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color samplingAdvanced optical 5-axis in-body image stabilization for 8-step compensationThe a7R V has been upgraded to offer up to 8 steps of stabilization6 in the body alone, for the first time in the a series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details. This achieves effective...

Next-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61MP picture quality, spectacular 8K24p/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance. A7R V is an important turning point toward the future of imaging.A whole new level of camera intelligence from new AI processing unitState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera's subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.Next-generation AF with Real-time Recognition autofocusThe a7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.61.0 MP full-frame back-illuminated Exmor R CMOS sensorThis newest generation of the a7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R CMOS image sensor with 61.0 million pixels and the latest BIONZ XR image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail.BIONZ XR image processor for up to 8x processing speedWith up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera's movie and still-image processing power.Outstanding filmmaking with 8K 24p/25p and 4K 60p/50pThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p/25p movies with efficient HEVC/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color samplingAdvanced optical 5-axis in-body image stabilization for 8-step compensationThe a7R V has been upgraded to offer up to 8 steps of stabilization6 in the body alone, for the first time in the a series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details. This achieves effective...

Next-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61MP picture quality, spectacular 8K24p/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance. A7R V is an important turning point toward the future of imaging.A whole new level of camera intelligence from new AI processing unitState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera's subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.Next-generation AF with Real-time Recognition autofocusThe a7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.61.0 MP full-frame back-illuminated Exmor R CMOS sensorThis newest generation of the a7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R CMOS image sensor with 61.0 million pixels and the latest BIONZ XR image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail.BIONZ XR image processor for up to 8x processing speedWith up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera's movie and still-image processing power.Outstanding filmmaking with 8K 24p/25p and 4K 60p/50pThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p/25p movies with efficient HEVC/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color samplingAdvanced optical 5-axis in-body image stabilization for 8-step compensationThe a7R V has been upgraded to offer up to 8 steps of stabilization6 in the body alone, for the first time in the a series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details. This achieves effective...

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About The Alpha a7R V Mirrorless CameraNext-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61MP picture quality, spectacular 8K24p/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance. A7R V is an important turning point toward the future of imaging.A whole new level of camera intelligence from new AI processing unitState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera's subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.Next-generation AF with Real-time Recognition autofocusThe a7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.61.0 MP full-frame back-illuminated Exmor R CMOS sensorThis newest generation of the a7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R CMOS image sensor with 61.0 million pixels and the latest BIONZ XR image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail.BIONZ XR image processor for up to 8x processing speedWith up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera's movie and still-image processing power.Outstanding filmmaking with 8K 24p/25p and 4K 60p/50pThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p/25p movies with efficient HEVC/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color samplingAdvanced optical 5-axis in-body image stabilization for 8-step compensationThe a7R V has been upgraded to offer up to 8 steps of stabilization6 in the body alone, for the first time in the a series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0...

About The Alpha a7R V Mirrorless CameraNext-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61MP picture quality, spectacular 8K24p/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance. A7R V is an important turning point toward the future of imaging.A whole new level of camera intelligence from new AI processing unitState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera's subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.Next-generation AF with Real-time Recognition autofocusThe a7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.61.0 MP full-frame back-illuminated Exmor R CMOS sensorThis newest generation of the a7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R CMOS image sensor with 61.0 million pixels and the latest BIONZ XR image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail.BIONZ XR image processor for up to 8x processing speedWith up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera's movie and still-image processing power.Outstanding filmmaking with 8K 24p/25p and 4K 60p/50pThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p/25p movies with efficient HEVC/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color samplingAdvanced optical 5-axis in-body image stabilization for 8-step compensationThe a7R V has been upgraded to offer up to 8 steps of stabilization6 in the body alone, for the first time in the a series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0...

About The Alpha a7R V Mirrorless CameraNext-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61MP picture quality, spectacular 8K24p/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance. A7R V is an important turning point toward the future of imaging.A whole new level of camera intelligence from new AI processing unitState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera's subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.Next-generation AF with Real-time Recognition autofocusThe a7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.61.0 MP full-frame back-illuminated Exmor R CMOS sensorThis newest generation of the a7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R CMOS image sensor with 61.0 million pixels and the latest BIONZ XR image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail.BIONZ XR image processor for up to 8x processing speedWith up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera's movie and still-image processing power.Outstanding filmmaking with 8K 24p/25p and 4K 60p/50pThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p/25p movies with efficient HEVC/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color samplingAdvanced optical 5-axis in-body image stabilization for 8-step compensationThe a7R V has been upgraded to offer up to 8 steps of stabilization6 in the body alone, for the first time in the a series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0...

- Alpha a7R V Mirrorless Camera -Next-generation AI-based Real-time Recognition AF with human pose estimation deep learning combine with extraordinary 61MP picture quality, spectacular 8K24p/4K60p movies, and advanced connectivity and workflow to create a higher level of imaging performance. A7R V is an important turning point toward the future of imaging.A whole new level of camera intelligence from new AI processing unitState-of-the-art AI processing with deep learning uses detailed information about human forms and poses to dramatically improve the camera's subject recognition accuracy and make full use of its potential resolution. AI subject recognition has been expanded to include a number of new subject types, including vehicles and insects.Next-generation AF with Real-time Recognition autofocusThe a7R V's AF system delivers dramatically enhanced overall performance, drawing on major improvements in subject recognition performance. Deep learning technology supports powerful Real-time Recognition AF as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.61.0 MP full-frame back-illuminated Exmor R CMOS sensorThis newest generation of the a7R series continues the pursuit of high image resolution, delivering the highest resolution at low sensitivity in the series thus far. The 35mm full-frame back-illuminated Exmor R CMOS image sensor with 61.0 million pixels and the latest BIONZ XR image processing engine are used to their fullest potential to deliver extraordinary resolution and fine subject detail.BIONZ XR image processor for up to 8x processing speedWith up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera's movie and still-image processing power.Outstanding filmmaking with 8K 24p/25p and 4K 60p/50pThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p/25p movies with efficient HEVC/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured. Full frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 6.2x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color samplingAdvanced optical 5-axis in-body image stabilization for 8-step compensationThe a7R V has been upgraded to offer up to 8 steps of stabilization6 in the body alone, for the first time in the a series. A new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject...

The new, revolutionary mirrorless camera, the Olympus OM-D E-M5, has an exceptionally light and compact body. Its Electronic View Finder enables photographers to check exposure levels, white balance and preview Art Filter effects in real-time. When shooting, the photographer can instantly "create" a truly unique world and preserve it in exceptional quality. The "world" will be transformed from something you see to something you "take part" in.The OM-D's new electronic viewfinder (EVF), with 120 fps refresh rate, features a high-resolution 1.44-million dot LCD, 100% field-of-view coverage and 1.15x maximum magnification that let you totally immerse yourself in your subject and actively control image creation. The EVF also enables you to enlarge the focus point for precision focusing in virtually any shooting situation and can show you the effect of Highlight & Shadow Control, White Balance, Exposure Compensation, Aspect Ratio and a host of other settings and advanced digital image processing functions right in the viewfinder. With improved precision and responsiveness that make it as easy to use as an optical viewfinder, the E-M5's advanced EVF gives you virtually unlimited creative control. Eye sensor technology automatically activates the EVF when you bring the camera to eye level.The E-M5 is equipped with 5-axis image stabilization system and can compensate for vertical, horizontal and rotational camera shake that conventional 2-axis systems of the past have been unable to handle. Built into the camera body to ensure effective stabilization with all lenses, its unique 5-axis design makes it particularly effective when taking high-magnification telephoto shots, macro close-ups and long exposures. In addition, it can be activated by pressing the shutter button halfway, so you can also use it to stabilize the viewfinder image and obtain a crisp, clear view of your subject that makes it easy to frame and compose your shots.

The a6400 brings many of Sony's most advanced technologies from their acclaimed full-frame lineup to a compact, lightweight APS-C camera. The speedy new camera boasts the world's fastesti autofocus (AF) acquisition of 0.02 seconds, while also introducing the new advanced "Real-time Eye AF" and "Real-time Tracking" capabilities. Also included are high-speed shooting at up to 11 fpsiv with AF/AE tracking, a new-generation BIONZ X image processing engine that produces excellent image quality, 4K video recording, a fully 180-degree tiltable LCD touch screen and much more, making it the ultimate tool for all types of creators ranging from professionals to vloggers. Speedy Performance that Captures Decisive Moments The impressive autofocus system on the new a6400 inherits many technologies from Sony's newest line-up of full-frame cameras including the a9, a7R III and a7 III models. The new a6400 features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area. This high-speed, high-performance tracking AF system is paired with a new-generation BIONZ X image processing engine that together allow the camera to acquire focus in as little as 0.02 seconds and maintain subject lock extremely effectively, ensuring even the fastest moving subjects can be tracked and captured with ease. The a6400 introduces advanced "Real-time Eye AF," the latest version of Sony's acclaimed Eye AF technology. This exciting new capability employs artificial intelligence based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF. In all autofocus modes, the camera now automatically detects the eyes of the subject and activates Eye AF with a half press of the shutter button, and when in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto / Right Eye / Left Eye, and a Switch Right / Left Eye function is able to be assigned to a custom function as well. This exciting new technology completely frees the photographer to focus solely on composition with full trust that focus will be tack sharp on the subject's eye. Eye AF support for animals will be added in summer 2019 via a system software update, ideal for wildlife photographers. Also debuting on the 6400 is Sony's newly developed "Real-time Tracking." This mode utilizes Sony's latest algorithm including artificial intelligence (AI) based object recognition and processes color, subject distance (depth), pattern (brightness) as spatial information to ensure that all subjects can be captured with excellent accuracy. Additionally, when photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject's eye is monitored in real time with extremely high tracking precision. This can be activated by a simple half...

The new FUJIFILM X-E2S, a premium rangefinder-style mirrorless camera, has a durable and compact body and features a Real-Time Viewfinder with a large magnification of 0.62x and an electronic viewfinder with an incredibly short display lag time of just 0.005 seconds. The X-E2S also gives users an enhanced autofocus system, an improved grip, an electronic shutter, and a new, easy-to-use graphical user interface design, allowing extremely fast access to essential settings. • 16.3MP APS-C X-Trans CMOS II Sensor • Scratch-resistant, high-definition 3" LCD display with 1,040K dots • New AF system offers the 49-point Single Point mode for fast, precise focusing, and a new Zone and Wide/Tracking modes with a 77-point area to capture moving subjects • Maximum ISO performance up to 51200 sensitivity • Near silent electronic shutter capable of exposures up to 1/32,000 second • Two command dials and seven customizable function buttons • Auto Mode Switch for quickly changing to an advanced auto mode with optimized settings • Super Intelligent pop-up flash • Full HD video 1080p at 60fps • Advanced creative filters Advanced Rangefinder Design - Engage with Your Subject and Capture Pictures Your Way Instinct Sense the detail, mood and atmosphere of your scene The rangefinder design allows you to capture the moment as it happens while viewing your subject in perfect detail through the viewfinder. From the X-E2 to the X-E2S - the evolution. From Film Simulation to improved performance and faster autofocus - the new features on the FUJIFILM X-E2S enable you to capture your vision in as true-to-life a way as possible. A new chapter in rangefinder design. Image Quality Film Simulation Modes - Just Like Choosing a Photographic Film Capture Your Pictures with Unique Fuji Colors Color reproduction technology perfected through over 80 years of color film development research, responding to the requests of professional photographers. In addition to the standard PROVIA, the brilliant colors of Velvia, and the muted tones of ASTIA, the user can select from 11 different types, including PRO Neg.Std and PRO Neg.Hi for skin tones and Classic Chrome for a vintage look. Fujifilm's commitment to image quality not only improves lens resolution, but also takes detail to a higher level. Autofocus New AF system for capturing moving subjects The new AF system in the FUJIFILM X-E2S adds the new Zone and Wide/Tracking options to the existing Single Point mode to focus on one of 49 points for fast and precise focusing The new modes offer a vastly improved focusing performance on moving subjects across the 77-point AF area. Finder Real-Time Viewfinder in a rangefinder-style model The 2.36 million-dot organic EL display and dedicated viewfinder lens enables the FUJIFILM X-E2S to offer a display magnification of 0.62x with a clear and high-definition viewfinder screen. In addition, the world's shortest display...

You love photography, but let’s keep it real. You travel to enjoy your vacation, not to be your family’s on-staff photographer. You want a sharp shot of your dog’s epic mid-air catch, but you don’t have time to memorise a user manual. The E-M10 Mark IIIs is just for you. It’s small and lightweight. It has a simple touchscreen interface. And foolproof image stabilisation ensures sharp still shots and smooth 4K video. The E-M10 Mark IIIs. Your photographic journey starts here.

You love photography, but let’s keep it real. You travel to enjoy your vacation, not to be your family’s on-staff photographer. You want a sharp shot of your dog’s epic mid-air catch, but you don’t have time to memorise a user manual. The E-M10 Mark IIIs is just for you. It’s small and lightweight. It has a simple touchscreen interface. And foolproof image stabilisation ensures sharp still shots and smooth 4K video. The E-M10 Mark IIIs. Your photographic journey starts here.

You love photography, but let’s keep it real. You travel to enjoy your vacation, not to be your family’s on-staff photographer. You want a sharp shot of your dog’s epic mid-air catch, but you don’t have time to memorise a user manual. The E-M10 Mark IIIs is just for you. It’s small and lightweight. It has a simple touchscreen interface. And foolproof image stabilisation ensures sharp still shots and smooth 4K video. The E-M10 Mark IIIs. Your photographic journey starts here.

You love photography, but let’s keep it real. You travel to enjoy your vacation, not to be your family’s on-staff photographer. You want a sharp shot of your dog’s epic mid-air catch, but you don’t have time to memorise a user manual. The E-M10 Mark IIIs is just for you. It’s small and lightweight. It has a simple touchscreen interface. And foolproof image stabilisation ensures sharp still shots and smooth 4K video. The E-M10 Mark IIIs. Your photographic journey starts here.

You love photography, but let’s keep it real. You travel to enjoy your vacation, not to be your family’s on-staff photographer. You want a sharp shot of your dog’s epic mid-air catch, but you don’t have time to memorise a user manual. The E-M10 Mark IIIs is just for you. It’s small and lightweight. It has a simple touchscreen interface. And foolproof image stabilisation ensures sharp still shots and smooth 4K video. The E-M10 Mark IIIs. Your photographic journey starts here.

The LUMIX S9 compact full frame mirrorless camera is the ultimate tool for content creators looking to stand out in social media, with superior image quality, easy-to-use functions, and a sleek colorful design. REAL TIME LUT applies signature presets directly in-camera with super-fast sharing through your phone with the LUMIX Lab app. The full frame sensor allows for exceptional image clarity even in low light and frames for any social media aspect ratio.Create instantly-shareable content, no editing skills neededThe ultimate tool for content creators looking to stand out on social media, with innovative features, superior image quality, easy-to-use functions, and a sleek colorful design. This compact full frame mirrorless camera is all you need to seamlessly create and share your exceptional content.Choose Your Style and Revolutionize Your ContentReal Time LUT applies signature presets directly in-camera; preview and apply professional color grades instantly, for standout social media content; choose a wide range of LUTs in the LUMIX Lab App or create your own.From Shooting to Posting in 30 SecondsTransfer content to your smartphone seamlessly with the LUMIX Lab app and an ultra-fast Wi-Fi connection; every stunning shot will appear in your phone's photo library, for quick and easy sharing.Think Big, Pack SmallSmall and compact but packed with professional-grade features, the LUMIX S9 is the perfect everyday companion. Choose the perfect finish to match your personal style and elevate your look.Create Standout Social MediaDon't settle for anything less than stunning results. The LUMIX S9 is designed to deliver standout content in clear high-resolution, even in low light.Flexible Framing Using Full Sensor (Open Gate)Shoot once and seamlessly adapt to various aspect ratios, perfect for sharing on any social media platform. Capture what you need and crop what you don't, in superior resolution and heightened detail.Extended Zoom RangeCrop Zoom / Hybrid Zoom extends the zoom range of both photos and videos, allowing you to expand your range of expression even if you only carry around one lens.Fast Auto FocusThe Phase Hybrid autofocus ensures sharp images with both still and moving subjects. For video it guaranties your subject is always in focus, wherever in the frame.Steady Shot In Any SituationShoot handheld and get a steady shot. Powerful image stabilization and Active I.S. mode to keep your footage smooth, no matter the situation.