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The evolution of a classic. The 35mm F1.4 Art is reborn Superb optical performance and usability power up the most popular focal length. An "Art F1.4 35mm" reborn for mirrorless and empowered through SIGMA's technology to date. Designed exclusively for use with mirrorless cameras, the 35mm F1.4 DG DN Art is light enough to feel perfectly balanced on a compact mirrorless camera, yet is packed with an array of professional features including ultra-fast AF, a de-clickable and lockable aperture ring and a customizable AFL button. This gives the lens operability and portability without compromise, making it as ideal for professional projects as it is for casual outings, and as well-suited to video as it is stills.

The evolution of a classic. The 35mm F1.4 Art is reborn Superb optical performance and usability power up the most popular focal length. An "Art F1.4 35mm" reborn for mirrorless and empowered through SIGMA's technology to date. Designed exclusively for use with mirrorless cameras, the 35mm F1.4 DG DN Art is light enough to feel perfectly balanced on a compact mirrorless camera, yet is packed with an array of professional features including ultra-fast AF, a de-clickable and lockable aperture ring and a customizable AFL button. This gives the lens operability and portability without compromise, making it as ideal for professional projects as it is for casual outings, and as well-suited to video as it is stills.

With incredible speeds of up to 1700MB/s1(read) and 1480MB/s1(write), this memory card is ready to support the future evolutions of high-end cameras and camcorders. Sony CFexpress Type B memory card is designed for professional photographers, videographers and enthusiasts looking to boost workflows with unrivalled speed and exceptional reliability.

With incredible speeds of up to 1700MB/s1(read) and 1480MB/s1(write), this memory card is ready to support the future evolutions of high-end cameras and camcorders. Sony CFexpress Type B memory card is designed for professional photographers, videographers and enthusiasts looking to boost workflows with unrivalled speed and exceptional reliability.

With incredible speeds of up to 1700MB/s1(read) and 1480MB/s1(write), this memory card is ready to support the future evolutions of high-end cameras and camcorders. Sony CFexpress Type B memory card is designed for professional photographers, videographers and enthusiasts looking to boost workflows with unrivalled speed and exceptional reliability.

504X fluid video head is the evolution of the hugely successful 504HD. It's a more compact and lighter version that finally comes with flat base (base diameter 75 mm), developed to meet the needs of the most demanding videographers.

With incredible speeds of up to 1700MB/s1(read) and 1480MB/s1(write), this memory card is ready to support the future evolutions of high-end cameras and camcorders. Sony CFexpress Type B memory card is designed for professional photographers, videographers and enthusiasts looking to boost workflows with unrivalled speed and exceptional reliability.

With incredible speeds of up to 1700MB/s1(read) and 1480MB/s1(write), this memory card is ready to support the future evolutions of high-end cameras and camcorders. Sony CFexpress Type B memory card is designed for professional photographers, videographers and enthusiasts looking to boost workflows with unrivalled speed and exceptional reliability.

Unsurpassed in visual expression and operability Acclaimed for its exceptional imaging performance and compact, dependable body with weather-resistant, dustproof construction,the PENTAX K series takes another step in its evolution as a field camera. The new PENTAX K-3 features a 24-megapixel CMOS image sensor without an AA (anti-aliasing) filter to deliver high-resolution images, a 27-point AF system with 25 cross sensors for pinpoint focusing, and an 86,000-pixel RGB light-metering sensor to assure accurate exposure on subjects of all kinds.

Unsurpassed in visual expression and operability Acclaimed for its exceptional imaging performance and compact, dependable body with weather-resistant, dustproof construction,the PENTAX K series takes another step in its evolution as a field camera. The new PENTAX K-3 features a 24-megapixel CMOS image sensor without an AA (anti-aliasing) filter to deliver high-resolution images, a 27-point AF system with 25 cross sensors for pinpoint focusing, and an 86,000-pixel RGB light-metering sensor to assure accurate exposure on subjects of all kinds.

Unsurpassed in visual expression and operability Acclaimed for its exceptional imaging performance and compact, dependable body with weather-resistant, dustproof construction,the PENTAX K series takes another step in its evolution as a field camera. The new PENTAX K-3 features a 24-megapixel CMOS image sensor without an AA (anti-aliasing) filter to deliver high-resolution images, a 27-point AF system with 25 cross sensors for pinpoint focusing, and an 86,000-pixel RGB light-metering sensor to assure accurate exposure on subjects of all kinds.

Throughout more than 50 years as a leading SLR camera manufacturer, PENTAX has always thought very seriously about this question, and developed the original technologies to provide good answers. It’s a history of never-ending innovation and evolution. Based on its experiences and expertise accumulated over these years, PENTAX now has the final answer: a new 35mm full-frame digital SLR camera named PENTAX K-1. Proudly carrying the number “1” in its name, the K-1 reigns as the flagship of the acclaimed PENTAX K series. While inheriting PENTAX’s traditional compact, durable body design, the K-1 adds essential values to the 35mm full-frame format, including state-of-the-art high-resolution technologies drawn from PENTAX’s development of medium-format models, an array of exclusive shooting features, and remarkable environmental adaptability in the field. True to its number-1 naming, the PENTAX K-1 signifies the arrival of a new era in 35mm full-frame digital SLR cameras.

Unsurpassed in visual expression and operability Acclaimed for its exceptional imaging performance and compact, dependable body with weather-resistant, dustproof construction,the PENTAX K series takes another step in its evolution as a field camera. The new PENTAX K-3 features a 24-megapixel CMOS image sensor without an AA (anti-aliasing) filter to deliver high-resolution images, a 27-point AF system with 25 cross sensors for pinpoint focusing, and an 86,000-pixel RGB light-metering sensor to assure accurate exposure on subjects of all kinds.

Throughout more than 50 years as a leading SLR camera manufacturer, PENTAX has always thought very seriously about this question, and developed the original technologies to provide good answers. It’s a history of never-ending innovation and evolution. Based on its experiences and expertise accumulated over these years, PENTAX now has the final answer: a new 35mm full-frame digital SLR camera named PENTAX K-1. Proudly carrying the number “1” in its name, the K-1 reigns as the flagship of the acclaimed PENTAX K series. While inheriting PENTAX’s traditional compact, durable body design, the K-1 adds essential values to the 35mm full-frame format, including state-of-the-art high-resolution technologies drawn from PENTAX’s development of medium-format models, an array of exclusive shooting features, and remarkable environmental adaptability in the field. True to its number-1 naming, the PENTAX K-1 signifies the arrival of a new era in 35mm full-frame digital SLR cameras.

A natural evolution of XQD and CFAST standards, CFexpress memory cards open up worlds of opportunity for professionals. Handling high resolution files and high speed recordings in a small but rugged format, it’s perfect for speeding up workflows and improving productivity, allowing you to have more time available for creative work.

A natural evolution of XQD and CFAST standards, CFexpress memory cards open up worlds of opportunity for professionals. Handling high resolution files and high speed recordings in a small but rugged format, it’s perfect for speeding up workflows and improving productivity, allowing you to have more time available for creative work.

Unsurpassed in visual expression and operability Acclaimed for its exceptional imaging performance and compact, dependable body with weather-resistant, dustproof construction,the PENTAX K series takes another step in its evolution as a field camera. The new PENTAX K-3 features a 24-megapixel CMOS image sensor without an AA (anti-aliasing) filter to deliver high-resolution images, a 27-point AF system with 25 cross sensors for pinpoint focusing, and an 86,000-pixel RGB light-metering sensor to assure accurate exposure on subjects of all kinds.

Unsurpassed in visual expression and operability Acclaimed for its exceptional imaging performance and compact, dependable body with weather-resistant, dustproof construction,the PENTAX K series takes another step in its evolution as a field camera. The new PENTAX K-3 features a 24-megapixel CMOS image sensor without an AA (anti-aliasing) filter to deliver high-resolution images, a 27-point AF system with 25 cross sensors for pinpoint focusing, and an 86,000-pixel RGB light-metering sensor to assure accurate exposure on subjects of all kinds.

Unsurpassed in visual expression and operability Acclaimed for its exceptional imaging performance and compact, dependable body with weather-resistant, dustproof construction,the PENTAX K series takes another step in its evolution as a field camera. The new PENTAX K-3 features a 24-megapixel CMOS image sensor without an AA (anti-aliasing) filter to deliver high-resolution images, a 27-point AF system with 25 cross sensors for pinpoint focusing, and an 86,000-pixel RGB light-metering sensor to assure accurate exposure on subjects of all kinds.