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Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers:For students: Multiple choice questionsQuestionnaire wizardOnline version of Market Researcher's ToolboxLink to clips of author summarising contents of each chapter on YouTubeWeb linksFor registered adopters of the text:PowerPoint presentationIllustrations from the book

Inspired by yoga exercises, the Air Compression Back Stretching Mat uses air pressure to stretch the joints, tendons, vertebral spine, lumbar and buttocks. Six acupressure air bags inflate and deflate to ease shoulder pain, back pain, sciatic pain, hip discomfort and stiffness. Features 4 modes (energize, stretch, twist and flow) that simulate actual yoga exercises. Includes detachable headrest pillow and extender mat. Folds and zips up for easy storage.

Turn a map of your hometown into a customized 18" x 12" jigsaw puzzle. The Personalized Map Puzzle uses current maps from USGS (US Geological Survey) to create a map of your area, with your address at the center. Made from 1.5mm quality millboard, the Personalized Map Puzzle features 400 pieces. Use a friend's address to create a unique gift! Personalization options available. Personalized Street Map Puzzle

Treat your family and party guests to the 3 Tier Chocolate Tower. It creates a decadent cascade of sweetness that will add mouthwatering fun to any gathering. Just melt your favorite chocolate in the microwave and pour it in to make delicious dips, snacks, appetizers and desserts. Add liqueurs for more sophisticated flavors.

The All-In-One Breakfast Maker is the compact kitchen appliance that makes a complete and hearty breakfast. It brews coffee, makes toast and cooks eggs and breakfast meats while saving space on your counter. Ideal for dorms, offices and small apartments, it features a toaster oven, non-stick griddle and 3-cup coffee maker. Available in Aqua or Red. All-In-One Breakfast Maker - Aqua

Add some thirst-quenching fun to your next party or backyard barbecue. The Margarita and Slush Maker lets you create up to 1 gallon of delicious margaritas, daiquiris, slush and other frozen drinks anytime you like. The powerful motor quickly shaves ice to the perfect consistency while the easy-flow spout dispenses consistently smooth frozen drinks. Includes recipes.

The Personalized World's Greatest Dad Puzzle is the perfect gift for the dad who has everything! Using US Geological Survey mapping, a high-quality jigsaw puzzle is personally crafted with an exact address that you supply. The address/location you provide is then beautifully translated to puzzle form and covers a map area 7.5 miles East-to-West and 5 miles North-to-South. Features "World's Greatest Dad" message. Printed on high-quality 1.5mm millboard. Composed of up to 400 pieces. PERSONALIZE THIS ITEM!

Harmony Dental Dams are used as a barrier when engaging in oral/vaginal and oral/anal sex to help reduce the transmission of sexually transmitted infections (STIs). Harmony Dental Dams are currently the sole Health Canada licensed and FDA approved Dam option for retail market.6-Pack Count

Turn an aerial photo of your home into a customized 18" x 12" jigsaw puzzle. The Personalized Aerial Photo Puzzle uses the latest aerial photography to create a snapshot of your area, with your address at the center. Made from 1.5mm quality millboard, the Personalized Aerial Photo Puzzle features 400 pieces - and the center piece is even shaped like a house. Use a friend's address to create a special gift! PERSONALIZE THIS ITEM!

Soothe and restore stiff muscles with the 5D Neck and Shoulder Massager with Heat. Intelligently designed to simulate the touch of human hands, it has a "finger squeezing mechanism" that follows the curve of your neck and spine to provide instant relief for a stiff neck and shoulders. Use it while you're reading, working or watching TV for soothing warm therapy. Features 3 massage programs, adjustable intensity, optional heat and a washable plush cover.

Made of metal with a plastic mouthpiece, the French Horn Kazoo is a kazoo shaped like a French horn.Made in the USA.

Slick Woody's sells the best cornhole boards in the business. If you want professional-quality cornhole boards for your corn hole game, we have it. Slick Woody's uses Baltic birch plywood tops for the smoothest, flattest playing surface. Then our proprietary process applies a layer of vinyl, which protects your cornhole boards and offers consistent play, no matter what the temperature. Choose 1 of our many designs. Elevate your playing experience with custom cornhole game boards and cornhole accessories. Color: Multi-Colored.

4lb weighted, copper + charcoal heating pad18 combinations of heat and massage settingsExtra-large 12"x24" size for full-body relief9ft cord for ease of use anywhereAuto shut-off for safety and convenience Calming Heat Copper + Charcoal Massaging Weighted Heating Pad by Sharper Image

Slick Woody's not only makes the best cornhole boards, but the best cornhole bags. Sturdy sewn construction and perfectly weighted, these bags are ideal for your cornhole games. Availalbe in a variety of styles you are sure to find a set to match your board. for a longer life, we recommend storing these cornhole bags in a dry place, out of reach of animals. Color: Multi-Colored.

Slick Woody's sells the best cornhole boards in the business. If you want professional-quality cornhole boards for your corn hole game, we have it. Slick Woody's uses Baltic birch plywood tops for the smoothest, flattest playing surface. Then our proprietary process applies a layer of vinyl, which protects your cornhole boards and offers consistent play, no matter what the temperature. Choose 1 of our many designs. Elevate your playing experience with custom cornhole game boards and cornhole accessories. Color: Multi-color.

Slick Woody's not only makes the best cornhole boards, but the best cornhole bags. Sturdy sewn construction and perfectly weighted, these bags are ideal for your cornhole games. Availalbe in a variety of colors you are sure to find a set to match your board. for a longer life, we recommend storing these cornhole bags in a dry place, out of reach of animals. Color: Multi-Colored.

Slick Woody's sells the best cornhole boards in the business. If you want professional-quality cornhole boards for your corn hole game, we have it. Slick Woody's uses Baltic birch plywood tops for the smoothest, flattest playing surface. Then our proprietary process applies a layer of vinyl, which protects your cornhole boards and offers consistent play, no matter what the temperature. Choose 1 of our many designs. Elevate your playing experience with custom cornhole game boards and cornhole accessories. Color: Multi-color.

Treat your knees, legs and back to a relaxing, soothing massage with the Warming Leg Rest Massager. Its ergonomic design helps to elevate legs to relieve lower back pressure while reducing stress on the spine. Features a two-speed vibration massage (low and high) plus an optional heat therapy to improve blood circulation in the legs. Also features pockets on each side to store remotes and other accessories as well as a carrying handle for easy transporting. Great for use through pregnancy and for those with leg, hip and back pain. Available in Gray.

The Smart Rope Skipping Machine makes your jumping workout more fun at home or on the go. It's cordless and portable, so you can use it indoors or outdoors for a fast and effective aerobic workout. Just attach 1 or 2 of the includes "skipping ropes" and select your speed. The built-in screen counts your jumps while the built-in Bluetooth speaker streams your favorite music. Features colorful LED lights and a wireless remote.

Create your own tasty sweet treats with the Gummy Candy Maker. It features a heated base and 2 melting pots with easy-pour spouts. Simply pour your warm gelatin mixture into the silicone molds and allow it to cool. Includes 4 silicone molds (2 bears, 1 worms, 1 fish) and a giant bear mold. Disassembles for easy cleaning.