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Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

A New copy of "Branding Yourself" by Eric Deckers. Ships directly from Textbooks.com

Add this piece of racing heritage to your collection; this right-hand quarter panel has been taken from the rear of a Renault RS19 race car which competed during the 2019 FIA Formula One World Championship™.  The driver line-up in 2019 consisted of Daniel Ricciardo and Nico Hülkenberg, who each finished the year in ninth and 14th place respectively. The team, meanwhile, finished in fifth place in the Constructors’ World Championship.   This quarter panel was used on one of their cars during the 2019 season, and now is available for a Renault fan to add to their collection.  *Please note that this piece of bodywork will be fitted with a black, aluminium bracket so it can be secured to a wall, ready for you to display your new addition with pride.

Take your chilled days on in style with this light mocha PLT sport seamless contrast branding square neck top. Brought to you in a light mocha material with a seamless design and a square neckline, we can t stop crushing on this top doll. To complete the look pair this with the matching shorts, box-fresh kicks and accessories for a vibe like no other. Length approx 38cm/15 (Based on a sample size S) Model wears size S Model Height - 5ft 6

Get your hands on this official replica race suit, recreating the ones worn by two-time World Champion, Fernando Alonso, during the 2018 FIA Formula One World Championship™ - his final season driving for McLaren.  Fernando enjoyed two stints with McLaren. First competing with them in 2007, Alonso then moved to Renault and Ferrari. However, in 2015 the Spanish driver returned to McLaren, where he stayed for four more seasons. The 2018 season was a challenging one for Alonso. Nevertheless, he claimed points finishes at nine races, with a best finish of fifth place at the season opener, the Australian Grand Prix.  This official replica race suit has been made using similar materials to the original and features the striking McLaren liveries and Chandon detailing. It comes professionally framed and ready to showcase. 

Own this sleek piece of Renault bodywork; taken from a Renault RS20, which competed in the 2020 FIA Formula One World Championship™, this sidepod leading edge is now ready for you to add to your display.   With Daniel Ricciardo and Esteban Ocon behind the wheels of the RS20, the drivers finished fifth and twelfth respectively in the Drivers’ World Championship.   Meanwhile, the team collected 181 points overall and claimed fifth in the Constructors’ Standings.   This leading edge has been taken from the sidepod of one of the race cars and features the Dupont branding and is now ready for you to add to your collection of race used heritage.  *Please note that this piece of bodywork will be fitted with a black, aluminium bracket so it can be secured to a wall, ready for you to display your new addition with pride.

Own this sleek piece of Renault bodywork; taken from a Renault RS20, which competed in the 2020 FIA Formula One World Championship™, this sidepod leading edge is now ready for you to add to your display.   With Daniel Ricciardo and Esteban Ocon behind the wheels of the RS20, the drivers finished fifth and twelfth respectively in the Drivers’ World Championship.   Meanwhile, the team collected 181 points overall and claimed fifth in the Constructors’ Standings.   This leading edge has been taken from the sidepod of one of the race cars and features the Dupont branding and is now ready for you to add to your collection of race used heritage. 

Take your chilled days on in style with this light mocha PLT sport seamless contrast branding square neck top. Brought to you in a light mocha material with a seamless design and a square neckline, we can t stop crushing on this top doll. To complete the look pair this with the matching shorts, box-fresh kicks and accessories for a vibe like no other. Length approx 38cm/15 (Based on a sample size S) Model wears size S Model Height - 5ft 6

Take your chilled days on in style with this light mocha PLT sport seamless contrast branding square neck top. Brought to you in a light mocha material with a seamless design and a square neckline, we can t stop crushing on this top doll. To complete the look pair this with the matching shorts, box-fresh kicks and accessories for a vibe like no other. Length approx 38cm/15 (Based on a sample size S) Model wears size S Model Height - 5ft 6

Take your chilled days on in style with this light mocha PLT sport seamless contrast branding square neck top. Brought to you in a light mocha material with a seamless design and a square neckline, we can t stop crushing on this top doll. To complete the look pair this with the matching shorts, box-fresh kicks and accessories for a vibe like no other. Length approx 38cm/15 (Based on a sample size S) Model wears size S Model Height - 5ft 6

Ask anyone to name an archetypal Texan, and you're likely to get a larger-than-life character from film or television (say John Wayne's Davy Crockett or J. R. Ewing of TV's Dallas) or a politician with that certain swagger (think LBJ or George W. Bush). That all of these figures are white and male and bursting with self-confidence is no accident, asserts Leigh Clemons. In this thoughtful study of what makes a "Texan," she reveals how Texan identity grew out of the history—and, even more, the myth—of the heroic deeds performed by Anglo men during the Texas Revolution and the years of the Republic and how this identity is constructed and maintained by theatre and other representational practices.Clemons looks at a wide range of venues in which "Texanness" is performed, including historic sites such as the Alamo, the battlefield at Goliad, and the San Jacinto Monument; museums such as the Bob Bullock Texas State History Museum; seasonal outdoor dramas such as Texas! at Palo Duro Canyon; films such as John Wayne's The Alamo and the IMAX's Alamo: The Price of Freedom; plays and TV shows such as the Tuna trilogy, Dallas, and King of the Hill; and the Cavalcade of Texas performance at the 1936 Texas Centennial. She persuasively demonstrates that these performances have created a Texan identity that has become a brand, a commodity that can be sold to the public and even manipulated for political purposes.

This guide gives you the tools and techniques to make the right impact first time, every time. Looking for your first job? Reinventing yourself for promotion or a fresh start? Going back to work? Whether you`re a freelance, corporate employee, CEO or entrepreneur, the principles are the same: not only be someone people can do business with successfully, but look and act the part in an effective package.Maybe you don`t have certain skills or abilities, but you`ve got the ambition. Or you know how to negotiate the deal, but you`ve got to get that foot in the door - and keep it there. Don`t be written off simply because you don`t look or act the part: follow these methods, tried, tested and proven at the highest level.Mary Spillane`s practical advice for men and women includes worksheets to assess your priorities, manageable checklists, case studies of her ideas at work, plus tips and guidelines for interviews, meetings and presentions - from clothing and accessories to sexual politics, body language and manners - formal and smart casual - and international relevance for world class style. You won`t find your personality repressed: you`ll find it reinforced for success.

Branding: Distilled is an in-depth exploration of branding and packaging design for craft spirits. Over 150 images provide visual inspiration for designers and artisan producers launching their own brand. Informative text and interviews from packaging industry professionals and case studies from 5 spirits producers provide a comprehensive resource for those looking to gain an edge in the marketplace and bring their product to a larger audience.

Branding: Distilled is an in-depth exploration of branding and packaging design for craft spirits. Over 150 images provide visual inspiration for designers and artisan producers launching their own brand. Informative text and interviews from packaging industry professionals and case studies from 5 spirits producers provide a comprehensive resource for those looking to gain an edge in the marketplace and bring their product to a larger audience.

Ask anyone to name an archetypal Texan, and you're likely to get a larger-than-life character from film or television (say John Wayne's Davy Crockett or J. R. Ewing of TV's Dallas) or a politician with that certain swagger (think LBJ or George W. Bush). That all of these figures are white and male and bursting with self-confidence is no accident, asserts Leigh Clemons. In this thoughtful study of what makes a "Texan," she reveals how Texan identity grew out of the history—and, even more, the myth—of the heroic deeds performed by Anglo men during the Texas Revolution and the years of the Republic and how this identity is constructed and maintained by theatre and other representational practices.Clemons looks at a wide range of venues in which "Texanness" is performed, including historic sites such as the Alamo, the battlefield at Goliad, and the San Jacinto Monument; museums such as the Bob Bullock Texas State History Museum; seasonal outdoor dramas such as Texas! at Palo Duro Canyon; films such as John Wayne's The Alamo and the IMAX's Alamo: The Price of Freedom; plays and TV shows such as the Tuna trilogy, Dallas, and King of the Hill; and the Cavalcade of Texas performance at the 1936 Texas Centennial. She persuasively demonstrates that these performances have created a Texan identity that has become a brand, a commodity that can be sold to the public and even manipulated for political purposes.

The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypesMichael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question―the missing gap in the market―to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand―from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands. 1,000+ illustrations in color

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers’ or partners’ toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!   DISCOVER HOW TO: · Choose today’s best social media tools for your personal goals · Build an authentic storyline and online identity that gets you the right opportunities · Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+ · Build connections and prove expertise by sharing video on YouTube and Vimeo · Find yourself on search engines and then optimize your personal online presence · Promote your events, accomplishments, victories...and even defeats and lessons learned · Integrate online and offline networking to get more from both · Reach people with hiring authority and budgets on LinkedIn · Use Twitter to share the ideas and passions that make you uniquely valuable · Avoid “killer” social networking mistakes · Leverage your online expert status to become a published author or public speaker · Measure the success of your social media branding · Get new projects or jobs through your online friends and followers   Learn more with Branding Yourself Video Lessons. For additional information go to quepublishing.com/BrandingYourselfVideos.  

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Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion; it conveys the group's beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world’s major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group’s ideology, leadership, and modus operandi, and a brief timeline of events. The group’s branding the symbolism, colors, and typography of its logo and flag is then analyzed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers.